Meta & LinkedIn Ads

Audience targeting built around your real buyer profiles, a creative rotation cadence, and one shared strategy across Meta and LinkedIn instead of two disconnected accounts.

EngagementFixed-scopeTimeline2-3 weeksFrameworkPaid Social Campaign ArchitectureAI LayerOptional

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Sound familiar?

The pattern we see over and over

Social ad spend goes out with no clear system tying it to actual leads.

Campaigns target broad audiences instead of the specific buyers who actually convert.

The same creative runs for months, and performance quietly declines without anyone noticing.

LinkedIn and Meta campaigns are managed separately with no shared strategy behind either.

The framework

Paid Social Campaign Architecture

We audit current campaigns across Meta and LinkedIn, audience targeting, creative performance and whether the two platforms are working toward the same goal or pulling in different directions.

From there, we rebuild audience targeting around your actual buyer profiles across the UAE, Saudi Arabia and wider GCC, and build in a creative rotation cadence so performance doesn't quietly decay the way it does when the same ad runs untouched for months.

How it runs

Account and audience audit

We review current campaigns, targeting and creative performance across both platforms.

Audience targeting and campaign structure rebuild

Targeting is rebuilt around your actual buyer profiles rather than broad, generic audiences.

Creative framework and rotation cadence

We build a creative framework and a cadence for refreshing it before performance declines.

Launch and tracking setup

Campaigns launch with proper conversion tracking so results can be measured accurately from day one.

What you get

✓Meta and LinkedIn account audit

✓Audience targeting strategy

✓Restructured campaign architecture

✓Creative framework and rotation cadence

✓Conversion tracking setup

✓Performance reporting dashboard

What affects the cost?

Every engagement is scoped to your situation - not a fixed menu price. We quote after a 30-minute discovery call, never before. Three things shape the investment:

Number of platforms and campaigns

Running both Meta and LinkedIn with several campaigns each takes more setup than a single platform, single campaign engagement.

Existing creative library

A business with usable existing creative needs less initial production work than one starting from nothing.

Targeting complexity

B2B targeting on LinkedIn, especially by job title and company size, typically needs more upfront research than broad B2C targeting on Meta.

The discovery call is free and comes with no obligation. We will tell you on the call whether this engagement is right for your situation - and give you a fixed quote before any work begins.

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Frequently asked questions

We build the creative framework and rotation cadence. Producing the creative itself, video, imagery, copy, can be scoped as an add-on depending on what you already have available.

It depends on your buyer. B2B businesses targeting specific job titles often lean more heavily on LinkedIn, while broader consumer or SME audiences perform well on Meta. Most businesses benefit from running both with a shared strategy rather than treating them as unrelated channels.

Performance on both platforms tends to decline as the same audience sees the same creative repeatedly, typically within a few weeks for smaller audiences. We build a refresh cadence into the framework so this decline gets caught before it costs meaningful spend.