Google Ads Setup

A rebuilt account structure, proper conversion tracking, and campaigns targeted around real search intent, so ad spend maps directly to leads instead of disappearing into an untracked account.

EngagementFixed-scopeTimeline2-3 weeksFrameworkAccount Architecture + Conversion TrackingAI LayerIncluded

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Sound familiar?

The pattern we see over and over

Ad spend goes out every month with no clear system connecting it to actual leads.

Campaigns were set up once, years ago, and never restructured since.

Nobody can say which keywords or campaigns are actually driving conversions versus wasting spend.

Conversion tracking is either missing or broken, so every reported number is a guess.

The framework

Google Ads Account Architecture + Conversion Tracking

We start with a full account audit, structure, keyword targeting, and whether conversion tracking is actually firing correctly, since most accounts we inherit have at least one of these silently broken.

From that audit, we rebuild the campaign structure around real search intent for UAE, Saudi and wider GCC buyers, with conversion tracking fixed and verified, so every dirham of spend can be traced to whether it actually produced a lead.

How it runs

Account audit and conversion tracking review

We check current structure, keyword targeting and whether conversions are actually being tracked correctly.

Keyword and search intent mapping

We map the specific terms your buyers across the region search for the services you offer.

Campaign structure rebuild

Campaigns and ad groups are restructured around real search intent instead of a broad, unfocused setup.

Launch and optimisation framework handoff

We launch the rebuilt account and hand over a framework for ongoing optimisation.

What you get

✓Google Ads account audit

✓Conversion tracking setup and verification

✓Restructured campaign architecture

✓Keyword targeting plan

✓Ad copy framework

✓Performance reporting dashboard

What affects the cost?

Every engagement is scoped to your situation - not a fixed menu price. We quote after a 30-minute discovery call, never before. Three things shape the investment:

Number of campaigns

More distinct services or locations to target means more campaigns and ad groups to structure.

Existing tracking state

An account with broken or missing conversion tracking needs more setup work than one that's already partially correct.

Monthly ad spend level

Larger budgets typically justify a more granular campaign structure and testing plan.

The discovery call is free and comes with no obligation. We will tell you on the call whether this engagement is right for your situation - and give you a fixed quote before any work begins.

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Frequently asked questions

The core engagement rebuilds the account architecture and tracking. Ongoing management can be added separately once the foundation is in place and performing.

This is extremely common. Fixing and verifying conversion tracking is part of the core engagement, since campaign optimisation is meaningless if the numbers behind it aren't accurate.

That depends heavily on your market, competition and margins, and we don't recommend a number without seeing the account and category first. What we can guarantee is that the structure will make whatever budget you commit traceable to actual results.