You've got one price and one option — so every client negotiates you down. We build a Good-Better-Best structure so they choose a tier instead.
We build three clearly differentiated packages around your existing service, with a middle tier designed and priced to be the obvious choice. This isn't about inventing new services — it's about repackaging what you already deliver so buyers see a menu instead of a single yes/no decision. For GCC SMEs, where relationship-based buying and price comparison both run hard, having a visible middle option gives the client a way to say yes without feeling like they gave in on price.
How many distinct services need to be folded into the tier structure.
Whether you already have variable pricing across clients that needs reconciling first.
How many people need to be trained on presenting the new structure.
Most clients start using the new structure on live quotes within the first two weeks. Deal-level results usually show up within the first month of quotes going out.
We build the pricing logic and recommend anchor points based on your margins and market, but final numbers are always your call.
We build a core-plus-add-on version of Good-Better-Best, where the core package is fixed and add-ons flex to the client's needs.