Sound familiar?
What we hear from founders before we start
✕ A lead messages on WhatsApp on Friday evening and doesn't get a reply until Monday afternoon.
✕ Two salespeople think the other one is handling the same lead — so nobody does.
✕ Your best leads and your worst leads get exactly the same follow-up effort.
✕ You have no idea how many leads came in last week, let alone how fast they were contacted.
Framework
Lead scoring + SLA rules
We score every incoming lead against fit and intent, then route it to the right person with a clear response-time SLA attached. High-fit, high-intent leads get flagged for an immediate call; low-fit enquiries are queued for lighter-touch follow-up. Nothing sits unowned.
Our process
How we work
A structured 2-3 week build that turns your inbox chaos into a system your team actually follows.
1
Lead source audit — every channel leads currently come through, mapped end to end
2
Scoring model build — fit and intent criteria specific to what you sell
3
SLA and routing rules — who owns what, and how fast they must respond
4
Automation build — leads auto-score, auto-route, and auto-flag on arrival
5
Team handover and 2-week live calibration
Deliverables
What you walk away with
✓ Live lead scoring model tailored to your ideal customer
✓ Automatic routing rules with named owners per lead type
✓ Reply-time SLA tracking with automatic escalation on breach
✓ Weekly leak report — leads that missed SLA and why
✓ WhatsApp, email, and form intake connected into one workflow
✓ 30-day calibration review against real response data
Investment
What affects the cost?
Every engagement is scoped based on your specific situation — not a fixed menu price. We quote after a 30-minute discovery call, never before. Three things shape the investment:
Number of lead sources
How many channels — WhatsApp, forms, ads, referrals — we need to connect
Team size
How many people the workflow needs to route leads between
Existing tools
Whether we're building on your current CRM or starting from spreadsheets
The discovery call is free and comes with no obligation.
We will tell you on the call whether this engagement is right for your situation — and give you a fixed quote before any work begins.
Book a free call →
FAQ
Questions we get asked
How fast should a lead be contacted after they enquire?
Under an hour for high-intent leads is the benchmark that most reliably protects conversion. Every hour of delay after that measurably lowers your odds of a reply.
Can this work without a CRM?
Yes. We can build the scoring and SLA layer on top of WhatsApp Business, a shared inbox, or a spreadsheet, and migrate it into a CRM later if you want one.
What happens to leads that score low?
They aren't dropped — they're routed into a lighter-touch nurture sequence instead of taking up a salesperson's time on a full follow-up call.
Related reading
You may also find this useful
Part of Lead Management — one of the sub-services under our Revenue Growth service.
Still losing leads to slow follow-up?
Book a free 30-minute call. We'll tell you upfront where your workflow is leaking.
Book a free discovery call →