Stop wasting time on leads that never buy.
We build a qualification framework your team can apply in the first conversation, so effort goes toward leads that can actually close.
What we hear from founders before we start
BANT remains the most reliable qualification model for founder-led B2B teams because it forces four concrete questions early, budget, authority, need, and timeline, instead of relying on gut feel. We adapt the standard framework to your specific sales conversation and build it into your workflow so reps apply it consistently.
How Pricing Works
A one to two week build combining a working session with your team and a system that enforces the framework going forward.
What you walk away with
What affects the cost?
Every engagement is scoped based on your specific situation, not a fixed menu price. We quote after a 30-minute discovery call, never before. Three things shape the investment:
How many stakeholders and steps are typically involved in a deal
How many reps need to be trained and coached on the framework
Whether the scorecard needs to be built into an existing CRM
The discovery call is free and comes with no obligation. We will tell you on the call whether this engagement is right for your situation, and give you a fixed quote before any work begins.
Questions we get asked
The core logic, confirm budget, authority, need, and timeline early, still holds. We adapt the specific questions to modern GCC B2B buying, where budget and authority conversations often happen over WhatsApp before a formal call.
Asked the right way, it doesn't. We train the team to frame it as making sure they don't waste the lead's time either, which most buyers respond well to.
Yes. We build the framework as a set of questions to weave into a natural conversation, not a rigid script to read from.
You may also find this useful
Still chasing leads that were never going to buy?
Book a free 30-minute call. We'll show you where your qualification is breaking down.