Sound familiar?
What we hear from founders before we start
✕ Your team spends weeks on a lead that turns out to have no budget at all.
✕ Nobody asks who the actual decision-maker is until the deal is about to stall.
✕ 'Interested' leads and 'ready to buy' leads get treated exactly the same way.
✕ You can't tell your real pipeline from your wishful-thinking pipeline.
Framework
BANT (Budget, Authority, Need, Timeline)
BANT remains the most reliable qualification model for founder-led B2B teams because it forces four concrete questions early — budget, authority, need, and timeline — instead of relying on gut feel. We adapt the standard framework to your specific sales conversation and build it into your workflow so reps apply it consistently.
Our process
How we work
A one to two week build combining a working session with your team and a system that enforces the framework going forward.
1
Sales conversation review — where qualifying questions currently get skipped
2
BANT criteria workshop — defined specifically for what you sell
3
Qualification scorecard build — simple, usable in a live call
4
System integration — scorecard built into your CRM or workflow
5
Team training and live-call coaching
Deliverables
What you walk away with
✓ BANT scorecard customised to your sales conversation
✓ Qualification criteria defined for budget, authority, need, and timeline
✓ Scorecard built into your CRM or lead workflow
✓ Team training with real call examples
✓ Disqualification playbook — how to say no to a bad-fit lead politely
✓ 30-day review of qualification accuracy against actual outcomes
Investment
What affects the cost?
Every engagement is scoped based on your specific situation — not a fixed menu price. We quote after a 30-minute discovery call, never before. Three things shape the investment:
Sales cycle complexity
How many stakeholders and steps are typically involved in a deal
Team size
How many reps need to be trained and coached on the framework
System integration
Whether the scorecard needs to be built into an existing CRM
The discovery call is free and comes with no obligation.
We will tell you on the call whether this engagement is right for your situation — and give you a fixed quote before any work begins.
Book a free call →
FAQ
Questions we get asked
Is BANT still relevant, or is it outdated?
The core logic — confirm budget, authority, need, and timeline early — still holds. We adapt the specific questions to modern GCC B2B buying, where budget and authority conversations often happen over WhatsApp before a formal call.
Won't asking about budget early scare leads away?
Asked the right way, it doesn't. We train the team to frame it as making sure they don't waste the lead's time either — which most buyers respond well to.
Can this work for a team that sells informally, without a script?
Yes. We build the framework as a set of questions to weave into a natural conversation, not a rigid script to read from.
Related reading
You may also find this useful
Part of Lead Management — one of the sub-services under our Revenue Growth service.
Still chasing leads that were never going to buy?
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