Your Leads Are Real. Somewhere Between Enquiry and Sale, You're Losing Them.
A 2-week, fixed-scope audit that maps every stage of your funnel, finds exactly where prospects drop off, and tells you which fix will move the needle first.
What founders tell us before they call
AIDA (Attention, Interest, Desire, Action) gives us a structured way to map every stage a buyer moves through before they purchase. We overlay it with a funnel analysis of your actual enquiry-to-close data, so instead of guessing where interest turns into hesitation, we can point to the exact stage where most of your leads are stalling, and why.
How Pricing Works
A structured, fixed-scope engagement with a clear start and end point.
What you walk away with
What affects the cost?
Every engagement is scoped based on your specific situation, not a fixed menu price. We quote after a free discovery call, never before. These are the main things that shape the investment:
How many enquiries we're analysing across the audit period
How many distinct steps your funnel currently has
How many people we need to interview about current follow-up habits
The discovery call is free and comes with no obligation. We will tell you on the call whether this engagement is right for your situation, and give you a fixed quote before any work begins.
Questions we get asked
Usually one of three things: enquiries aren't followed up fast enough, proposals go out and then get no structured follow-up, or the offer itself doesn't match what the buyer actually needs. The audit tells you which one is costing you the most.
CRM reports show you what happened. The audit tells you why, by looking at the actual behaviour, timing and handoffs behind the numbers, not just the dashboard totals.
Yes, a short interview with whoever handles enquiries and quotes is part of the process. It usually takes under an hour per person and happens in week one.
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Ready to fix this properly?
Book a free 30-minute call. We'll tell you upfront whether Conversion Gap Audit will move the needle for your business.