Competitor Positioning Map

A clear map of where you actually stand against your closest competitors, on features, pricing, and messaging, turned into talking points your sales team can use in the room.

EngagementFixed-scopeTimeline2 weeksFrameworkCompetitive Positioning AnalysisAI LayerIncluded

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Sound familiar?

The pattern we see over and over

Nobody can say clearly how you're different from your two biggest competitors.

Sales reps improvise a comparison every time a prospect brings up a competitor.

Pricing and packaging get built without ever looking at what competitors are actually offering.

The last competitor review happened over a year ago, if it happened at all.

The framework

Competitive Positioning Analysis

We research your closest competitors directly, their pricing, features, messaging, and market reputation, rather than relying on outdated assumptions the team has been carrying for years.

That research gets turned into a visual positioning map showing exactly where you sit relative to the competition, plus the specific talking points your sales team can use the moment a prospect mentions a competitor by name.

How it runs

Competitor identification and research

We confirm the real competitive set, not just the obvious names, and research each one directly.

Feature, pricing and messaging comparison

We build a structured comparison across what each competitor actually offers and how they position it.

Positioning map build

The comparison is turned into a visual map showing where you stand and where the real gaps are.

Sales enablement handoff

We deliver talking points and a battlecard your sales team can use directly in live conversations.

What you get

✓Competitor comparison matrix

✓Visual competitive positioning map

✓Differentiation talking points

✓Win and loss messaging inputs

✓Sales battlecard

✓Quarterly refresh framework

What affects the cost?

Every engagement is scoped to your situation - not a fixed menu price. We quote after a 30-minute discovery call, never before. Three things shape the investment:

Number of competitors tracked

Tracking three close competitors takes less research time than tracking eight across multiple segments.

Depth of research needed

Publicly available pricing and features move faster than competitors who hide most of that information.

Sales team size

A larger sales team needs a more structured rollout to make sure the battlecard actually gets used.

The discovery call is free and comes with no obligation. We will tell you on the call whether this engagement is right for your situation - and give you a fixed quote before any work begins.

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Frequently asked questions

Most engagements cover three to five direct competitors. We can go wider, but a focused map that sales actually uses beats an exhaustive one nobody opens.

The core engagement is a point-in-time map and battlecard. We include a quarterly refresh framework so your team can keep it current without starting over each time.

Yes. The sales battlecard is one of the core deliverables, built specifically for reps to reference in live conversations, not a research report that sits unused.