Channel & Partner Revenue
Turn resellers, distributors, and referral contacts into a second revenue engine.
Sound familiar?
We rank partners into clear tiers based on the revenue and effort they can realistically bring, then design an incentive structure for each tier. This works for GCC SMEs because most partner relationships here run on trust and personal introductions first, the framework turns that informal trust into a structure with clear numbers, so partners know exactly what they earn and you know exactly what to expect.
Our process
What you get
What affects the cost?
The discovery call is free and comes with no obligation. We will tell you on the call whether this engagement is right for your situation, and give you a fixed quote before any work begins.
A single-tier referral structure takes less design work than a multi-tier distributor and reseller model.
Formalising 5 existing informal partners is faster than sourcing and vetting 20 new ones from scratch.
A UAE-only partner network is a smaller build than one spanning UAE, KSA, and Qatar with different commercial norms.
Book a free discovery call and we'll tell you honestly whether this is the right fit before any work begins.
Common questions
It depends on your margin and deal size, but most GCC distributor agreements sit between 10-25% of deal value, with a lower rate for high-volume tiers. We calculate the right number for your margin on the discovery call.
Yes. A partner network does not need internal headcount to manage it at the start, one person can run 5-10 partners with the right tracking and cadence in place.
A referral partner introduces leads and gets paid on closed deals. A reseller buys or sells your product directly under their own commercial terms. Most SMEs start with referral partners because they carry less risk and legal complexity.
Related reading
Ready to build a channel that doesn't depend on you?
Book a free 30-minute discovery call and we'll show you what a partner network could look like for your business.